Climate Change a “so what” story for media?

As the World converges in Rio de Jeneiro  (Rio+20)  for the United Nations Conference on sustainable Development  to mark the 20th Anniversary of the 1992 United Nations Conference on Environment & Development,  it is time for the Media, a critical partner in the Climate Change agenda to re-think its role  in this discussion.

The Rio+20 is a global meeting of stakeholders whose participation is crucial.  World leaders alongside government representatives, the private sector, NGOs and other groups are meeting to deliberate on the fate of the world in the face of global warming to secure a more promising future.

As Rio+20 unfolds, the Media is called to action.

Information and Communication on Climate Change and Environmental Conservation are such inevitable urgencies that the Media landscape altogether has to shift in order to accommodate this global change.

Media is crucial because

  • Climate Change needs to be fully unpacked and explained for regions to understand and mitigate.
  • Media capacity on Climate Change & Environmental Conservation is important to ensure that the right message on this topic reaches the masses for necessary cause of action.
  • The Impact of Climate Change amplified by global warming witnessed largely in violent weather patterns and food insecurity needs to be a serious sustainable focus for the media.
  • The media needs to understand adaptation and mitigation approaches to Climate Change in order to interrogate processes through information dissemination as a cautionary and advocacy strategy.
  • Climate Change should not be a “So what” story to Media but should rather be viewed as “The” story because the future of the planet ultimately depends on how Climate Change is tackled across the globe.

In the media, especially in the mainstream media, Climate Change is yet to become the BIG STORY.   This is so especially in the African continent where politics takes center stage and Climate Change is sporadically reported in the face of weather disasters and catastrophes, hunger and starvation and droughts and famines.

Climate Change is urgent thus Media coverage in relation to it needs to be re-defined.

The future of the globe depends on how the world addresses Climate Change – ultimately, how the media tells the Climate Change Story.

Peace pen Communications with the support of the Rosa Luxemburg Foundation is seeking to demystify Climate Change and present it as a matter of grave media priority.

PPC will target Vernacular and Community media across Kenya with the specific purpose to redefine the role of the media in Climate Change and Environmental Conservation.

Objectives of the Climate Change Media Clinics:

Peace Pen Communications will hold various climate change media clinics;

  • To introduce the Climate Change and environmental conservation agenda to vernacular media.
  • To build their capacity on various policies and scenarios of Climate Change within their areas, available interventions (climate change partner CSOs), gaps and loop-holes. *This is to ensure the “face of Climate Change” for each region to help the media articulate its magnitude.
  • To train the media on various Climate change policies, rules and regulations; build on the gains on clean environment laws as envisioned in the Kenya Constitution 2010.
  • Adopt a Media-acceptable approach to addressing climate change and environmental Conservation issues through the media; engage various platforms within vernacular radios that can be used as definitive avenues to explore the Climate change agenda.